We believe in beauty, trust and clarity; also when it comes to your data. No dusty paragraphs. Just real talk, because your privacy matters.

1. Who we are

This privacy policy applies to all services, products and platforms offered by The WMWM. We collect, store and use your data with one main goal: to serve and support you in your journey with us.

2. What personal data we collect (and why)

We collect only the data we truly need, such as:

• Your name, email, and contact info (to communicate clearly with you)

• Purchase history (to process your orders or support you)

• Coaching intake or reflection forms (to personalize your experience)

• Analytics (to improve the site and services — anonymized when possible)

That’s it. No unnecessary data. No irrelevant emails. Promise.

3. Life & Business Coaching: confidentiality comes first

What’s shared during life or business coaching stays between you and The WMWM. Confidentiality is at the heart of what we do.

We only break that trust if we are legally required to do so (for example, in cases of danger or abuse). Otherwise: what’s said in session, stays in session.

4. How we store and protect your data

We use secure, encrypted systems and password-protected platforms to store your data safely.

Your information will never be sold, traded or shared with third parties unless it’s needed to fulfill a service (like Wix, ConvertKit or our payment providers).

5. Cookies & tools

We use only functional and analytical cookies — no sneaky ad trackers here.

These help us understand how our website performs and what’s working for you. You can manage cookies via your own browser settings anytime.

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6. How long we keep your data

We only keep your data for as long as needed:

• Purchase and bookkeeping data: up to 7 years (as required by law)

• Coaching-related notes: as long as your coaching journey lasts, plus a maximum of 6 months afterward — unless you request otherwise.

7. Security

We use encrypted SSL connections and secure software to protect your data.

Only The WMWM has access to your info and it’s treated with love, respect and care.

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Last updated: November 2025

If you have questions about this privacy policy, feel free to email us at hello@thewmwm.com — we’re always happy to think with you.